#MyNatureMoment Facebook Promotion

CONCEPTUALISATION | IMPLEMENTATION | FEEDBACK

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In 2016, as the Earth Touch News Network (ETNN) Facebook page approached 50,000 page likes, I launched a promotion that aimed to give back to the online community by allowing them to submit photos and videos for a chance to win. The #MyNatureMoments Promotion was a Facebook-driven competition that encouraged the ETNN fanbase of amateur naturalists to share their nature experiences with the brand.

Core Objectives:

– Develop a relatable brand persona that speaks to a global, nature-loving demographic
– Increase Facebook user engagement through shareable user-generated content
– Help us forge synergetic relationships with like-minded organisations and brands
– Create an innovative competition design that offers tangible rewards to thank Facebook fans for their support