Create a Custom Beer with Your DNA?

WRITING | EDITING | RESEARCH

---

Modern beer drinkers can be tough to please. With liquor store shelves overflowing with cinnamon IPAs and chocolate stouts, craft brewers are faced with the daunting task of finding recipes that will resonate with their oft-bearded end users. But one UK-based brewery is taking things up a notch. For a hefty price tag, the Meantime Brewing Company offering customers the ultimate personalized beer. And all they need is a bit of your spit.

 

For the pioneering project, the brewery partnered with personal genomics and biotechnology company, 23andMe. Using simple saliva samples, the folks at 23andMe are able to analyze customers’ genetic profiles and  … continue reading.