#100KGiveaway Competition

Poster for Facebook competition

CONCEPTUALISATION | IMPLEMENTATION | FEEDBACK

Following on the success of the 2016 #MyNatureMoment Facebook campaign, a second competition was launched in 2017 as the Earth Touch News Network page approached 100,000 likes.

The #100KGiveaway promotion was a simple like-and-share Facebook competition designed to drive engagement, grow page likes and build brand advocacy. Prizes were selected in accordance with the Earth Touch News Network’s conservation-first brand ethos. Advertising spend was strategically used to grow the promotion and ensure maximum reach.

Example of a Facebook page post from the Earth Touch 100KGiveaway competition.

Example of a Facebook page post from the 100KGiveaway competition.

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