Earth Touch Social Media
SOCIAL MEDIA MANAGEMENT | CONTENT CREATION
As social media manager for the Earth Touch News Network I was tasked with driving engagement, developing strategy, writing copy, and implementing social campaigns.
During my nine-year tenure managing the day-to-day engagements across all platforms, Facebook page likes grew from 7000 to approximately 140,000, and the brand transitioned from a fledging niche publisher to an established player within the nature/wildlife publishing realm.
Growth was achieved through a combination of organic and paid social media placements, outreach with synergetic brands and individuals and data-driven content creation.
I successfully forged healthy relationships with reputable voices in the science and nature “Twittersphere” and developed a growing fanbase on Instagram by posting content that reflected the website articles and videos.
For the first time in recorded scientific literature, an albino #honeybadger was caught on camera through a Panthera and @BirdLife_SA study on predators and a new penguin colony. Read from @EarthTouch on albinism in honey badgers: https://t.co/6OulOdizOf
— PantheraCats (@PantheraCats) November 15, 2021
My latest for @EarthTouch – Coral reefs 101: Why do we need them and what’s being done to protect them.
Read all about them: https://t.co/EbnEqf6gTn pic.twitter.com/4VkOjjkVQp
— Melissa Cristina Márquez (@mcmsharksxx) June 10, 2021
View this post on Instagram
To see further examples of this content, visit the Earth Touch News Network’s Facebook, Twitter, Instagram, and YouTube accounts.